WHAT VISITORS would you like to come to your website? What information would they be searching for?
The purpose of your website should be evident on your home page. If you are providing a service, selling products, providing information – it should all be listed on your home page.
Your visitors should see at a glance that this is the website that they have been searching for.
If you have a couple of photos, remember “a picture is worth a thousand words.” However, put the words in too. Search engines dont read pictures!